Today we’re announcing Warp’s refreshed, reimagined brand. It’s been a labor of love and we’re excited to share it with you.

Warp was founded because Zach Lloyd realized there was an opportunity to reimagine the developer experience in the terminal, which hadn’t seen innovation in 40 years.

But the spirit of Warp isn’t about innovation for innovation’s sake. Warp is grounded in pragmatism, building on a core belief that every developer deserves consumer-grade tooling that makes them feel more powerful at work.

We believe that when developers have well-designed products, they can build and ship better products.

A new lens on the same spirit

As designers, we’re known for wanting to do away with the old and bring in the new. Not to mention, branding is some of the most exciting work out there. But when we approached this project, we knew we wanted to preserve the parts of Warp that users know and love. For example, did you know that Warp’s glyph is a broken terminal window that cracked under extreme speed? Of course we have to keep that.

From the beginning, the essence of Warp has been tied to reimagination. It’s the notion of rethinking, reinterpreting, and discovering a better way to do things. So while we’re not changing the ethos of Warp, we are shifting the way Warp shows up in the world.

We draw inspiration from the very concept of reimagination, while creating space to develop something novel. Warp’s visual system reinterprets, processes, and manipulates publicly available artwork as a method of world building, pairing it with supporting illustrations and iconography.

Bringing an artful eye to something so technical feels right. After all, Warp is still a terminal: it’s highly functional, precise, and straight to the point. Juxtaposing the cool, direct nature of the product against the warm and tactile nature of our visual system produces something we’re proud to show you today.

Developers deserve well-designed tools

Warp is part of a new wave of products that are designed to remove the drudgery around building software: process overhead, infrastructure and scaffolding, and meta-development. (Nice to see you, Linear, Vercel, Raycast.)

We believe that the best power tools are intuitive to use. Tools should get out of the way and give developers more time to bring their creations to life.

We bring the meaningful, fun parts of development front and center where they should be.

Thank you

In closing, we have so much more of this world to build with you. We’re starting small, but we have more exciting changes on the horizon. What remains unchanged, however, is our commitment to making developer tools that aren’t just tolerated, but loved.

Special thanks to: Zach Lloyd, Thanik Bhongbhibhat, Caitlin Brett, Melanie Crissey, Lewis Menelaws, Chris Pennington, Daniel Prayogo, Jamie Rodriguez-Chung, Seth Kranzler, Michelle Lim, Dave Plakon, Jess Wang, Ian Wright, Lucas Vocos, and Catherine Yeo.